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CRM Software That Turns Every Lead Into a Closed Deal

BOS is a smart CRM software that brings lead capture, sales pipeline, AI scoring, automated follow-ups and real-time analytics into one cloud platform — so your sales team closes more deals in less time.

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  • Free onboarding support

Sales Dashboard

Today · Jul 14, 2026

2,847

Total Leads

↑ 12.4%

342

Deals Won

↑ 8.7%

₹48L

Pipeline

↑ 22.1%

Pipeline Overview

New Lead124
Contacted86
Proposal52
Won ✓38

Recent Activity

New lead: Rahul Sharma

2 min ago · IT Software

HOT

Follow-up: Priya Mehta

15 min ago · Real Estate

TASK

Deal closed: ₹3.5L

1 hr ago · Healthcare

WON
IT & Software
Real Estate
Healthcare
Banking & Finance
Insurance
Education
Manufacturing
Retail & E-commerce
Logistics
Legal Services
IT & Software
Real Estate
Healthcare
Banking & Finance
Insurance
Education
Manufacturing
Retail & E-commerce
Logistics
Legal Services
IT & Software
Real Estate
Healthcare
Banking & Finance
Insurance
Education
Manufacturing
Retail & E-commerce
Logistics
Legal Services

CRM Software for Indian Sales Teams

35%

Average increase in deals closed within 90 days of deploying BOS CRM

800+

Businesses across India managing customer relationships on BOS CRM

3x

Faster lead response time with automated follow-up workflows

2 days

Average time to complete BOS CRM setup, import and go live

Everything Your Sales Team Needs in CRM Software

Six platform layers covering every stage of the customer relationship — from first touch to closed deal to ongoing retention.

AI Lead Scoring & Management

AI Lead Scoring & Management

BOS is an AI CRM software that scores every lead in real time based on profile, behaviour and engagement — so your team contacts the right leads at the right moment, not the loudest ones.

Visual Sales Pipeline

Visual Sales Pipeline

A drag-and-drop sales pipeline software with customisable stages, deal values and close dates — giving every sales manager a live view of what's in the pipeline and what needs attention.

Contact & Account Management

Contact & Account Management

A 360° contact database with full interaction history, notes, tasks, emails and WhatsApp conversations — so every rep knows exactly where a relationship stands before picking up the phone.

CRM Workflow Automation

CRM Workflow Automation

CRM software with workflow automation — build no-code rules that trigger follow-up emails, WhatsApp messages, task assignments and notifications automatically when leads change stage or go cold.

Email & WhatsApp Integration

Email & WhatsApp Integration

Two-way Gmail and Outlook sync plus native WhatsApp Business integration — every message is logged automatically so reps spend time selling, not copy-pasting conversations into spreadsheets.

Sales Analytics & Forecasting

Sales Analytics & Forecasting

CRM software with reporting dashboards showing conversion rates, pipeline velocity, team performance and revenue forecasts — giving sales managers and CEOs a data-driven view of the business.

See Your Sales Pipeline with CRM Software Built Around Your Sales Process

A visual kanban board giving every sales rep and manager a clear picture of where every deal stands — from first contact to closed won.

New Lead

3

Rahul Sharma

ABC Tech · Sales Head

₹2.4L

HOT
AI:94

Sneha Patel

XYZ Realty · Director

₹5.8L

NEW

Mohit Gupta

FinServ Ltd. · CFO

₹1.2L

AI:72

Contacted

3

Priya Mehta

MedCare Pvt. · CEO

₹8.0L

WARM
AI:88

Arjun Singh

LogiFreight · Ops

₹3.5L

AI:65

Kavita Joshi

EduStart · Founder

₹90K

FOLLOW

Qualified

2

Vikram Rao

AutoDeals · MD

₹12L

HOT
AI:91

Nisha Kapoor

RetailChain · GM

₹6.2L

WARM

Proposal

2

Rajesh Kumar

ConstructCo · Dir

₹18L

URGENT

Anita Sharma

InsureMax · VP

₹4.4L

AI:79

Won

2

Sunita Das

HospitalGroup · CEO

₹3.5L

WON

Deepak Verma

TechStartup · CTO

₹9.1L

WON

Best CRM Software for Indian Businesses — Here's Why

Compared to global CRM platforms — BOS CRM is purpose-built for how Indian sales teams work, priced for Indian business budgets.

CapabilityGlobal CRM PlatformsBOS CRM
WhatsApp integrationPaid add-on✓ Built-in, free
AI lead scoringPremium tier only✓ All plans
INR pipeline & GST fieldsPartial✓ Native India support
Setup time for SMBsDays✓ Under 2 days
India-timezone supportPartial✓ IST business hours
SMB pricing (10 users)ModerateMost affordable
Mobile CRM (iOS + Android)Partial✓ Full feature parity
Free onboarding supportLimited✓ Included for all plans

CRM Software Built for Every Team and Industry

Pipeline & Team Performance
Sales Manager

Pipeline & Team Performance

Live pipeline view, team activity tracking, deal forecasting and automated task routing — everything a sales manager needs without manual reporting.

Lead Capture & Nurture
Marketing Team

Lead Capture & Nurture

Capture leads from web forms, landing pages and social campaigns, score them with AI and route them to the right rep automatically.

Real-Time Revenue Visibility
CEO & Founders

Real-Time Revenue Visibility

A single dashboard showing pipeline value, win rate, team performance and monthly revenue forecast — without asking the sales team for a report.

Property Lead Management
Real Estate

Property Lead Management

CRM software for real estate agents that tracks buyer requirements, site visit history, follow-up schedules and deal stage across every property listing.

Policy Renewal & Upsell
Insurance Agents

Policy Renewal & Upsell

CRM for insurance agents managing renewal reminders, policy history, cross-sell opportunities and customer lifecycle across a large book of business.

Simple, Affordable CRM
Small Business

Simple, Affordable CRM

The best CRM for small business — easy to set up in hours, affordable monthly pricing and all the lead management features growing teams actually use.

CRM Software for Every Industry Across India

IT & Software
Manufacturing
Real Estate
Healthcare
Financial Services
Banking & Insurance
Education
Retail & E-commerce
Telecommunications
Automotive
Hospitality & Travel
Logistics
Construction
Consulting Services
Legal Services
Marketing Agencies
Pharmaceuticals
Non-Profit
Government
Recruitment
Media & Entertainment
Wholesale & Distribution
Energy & Utilities
Event Management
Fitness & Wellness
Home Services

CRM Integration Software That Connects Your Entire Business Stack

BOS CRM connects to email, communication, marketing, payment and ERP tools through native integrations and a documented CRM API — so your data lives in one place.

Gmail & Outlook
WhatsApp Business
Google Calendar
Mailchimp / Brevo
Razorpay / PayU
Slack & Teams
Tally & Zoho Books
IndiaMART / JustDial
Facebook Lead Ads
LinkedIn Sales Nav
Zendesk / Freshdesk
CRM API & Webhooks

Teams using a Travel Management Software or Travel Booking Platform can connect both to BOS CRM through the same API layer.

Set Up Your CRM Software in 5 Simple Steps

From account creation to your first automated follow-up — most teams complete BOS CRM setup in under two business days.

1

Sign Up

Create your BOS CRM account — no credit card, no installation, no IT project required.

2

Import Leads

Bring in contacts from spreadsheets, email and marketing tools with one-click CRM data migration.

3

Build Pipeline

Configure custom deal stages, assign leads to reps and set deal values and expected close dates.

4

Automate Follow-ups

Build no-code workflows for WhatsApp messages, email sequences and task reminders that fire automatically.

5

Track & Close

Review live dashboards, optimise the pipeline and close more deals with less manual work.

Testimonials

What Indian Sales Teams Say About BOS CRM Software

★★★★★
Sales Manager · IT Services
Our conversion rate jumped 38% in 60 days. The AI lead scoring tells my team exactly who to call first — we've stopped wasting time on cold leads.

VIKRAM R. · BENGALURU

★★★★★
Founder · Real Estate Agency
We were running lead management on Excel. BOS CRM replaced everything in one week — pipeline visibility, WhatsApp follow-ups, the lot. Game-changer.

ANITA S. · MUMBAI

★★★★★
CEO · Insurance Broking Firm
The automated renewal reminders and policy history tracking reduced our customer churn by 22%. I wish we'd switched from Zoho CRM two years earlier.

ROHIT K. · DELHI

FAQs

Book Demo of CRM Software Built for Sales Teams

Request a free demo and see how BOS CRM replaces every spreadsheet, manual follow-up and missed lead your team is dealing with today.

No credit card required · Setup in under 2 days · Onboarding support included